Lulu Group Launches New Express Store in Dubai, Enhancing Omnichannel Retailing Amidst Financial Growth
Dubai, UAE – August 18, 2025: In a significant move that underscores its commitment to community engagement and innovation, Lulu Group International has inaugurated its latest neighborhood retail initiative, Lulu Express, in Nadd Al Hammar, Dubai. This store marks the 260th in the Gulf Cooperation Council (GCC) and the 112th within the United Arab Emirates (UAE), contributing further to Lulu’s prominent footprint in the regional retail landscape. The opening emerges amidst a backdrop of the company’s robust financial performance in the first half of 2025, during which the group reported revenues of USD 4.1 billion and declared an interim dividend amounting to USD 98.4 million.
The inauguration ceremony was graced by notable figures, including Nasser Thani Al Matrooshi, Government Partnership Advisor at Awqaf Dubai, and Ghalib Kharbash, a representative from Awqaf Dubai’s Commercial Business Development sector. Salim M.A., the Director of Lulu Global Operations, alongside other distinguished guests, celebrated the brand’s ongoing growth trajectory and its strategic initiatives.
“The expansion of Lulu Express in Nadd Al Hammar reflects our dedication to delivering exceptional retail experiences directly to our communities,” remarked Salim M.A. He further highlighted the store’s role in enhancing the group’s omnichannel capabilities, which not only supports physical retail but also facilitates deliveries through various grocery aggregators and Lulu’s proprietary e-commerce platform. This seamless integration of online and offline retail activities is a hallmark of contemporary consumer engagement, and Lulu appears well-positioned to capitalize on this trend.
Spanning 22,000 square feet, the new Lulu Express store is meticulously designed to cater to the diverse needs of its clientele. It features specialized sections dedicated to fresh produce, bakery items, meats, seafood, dairy, and household essentials, ensuring that all customer needs are addressed under one roof. The store’s layout promotes an intuitive shopping experience, allowing customers to access high-quality, affordable products efficiently.
The location itself has been chosen to maximize accessibility for local residents, reinforcing Lulu’s strategy of building community-centric retail environments. This focus on customer convenience is particularly critical in urban areas like Dubai, where busy lifestyles often necessitate quick and easy shopping solutions. The introduction of Lulu Express aligns well with the shifting consumer preferences toward rapid service delivery—a phenomenon increasingly evident in the region’s retail sector.
This store opening is part of a broader initiative by Lulu to expand across the GCC. “We are on an aggressive growth trajectory, with several additional projects in the pipeline across Dubai, the Northern Emirates, Abu Dhabi, and Al Ain,” Salim M.A. disclosed. Such ambitious plans indicate Lulu’s determination to remain competitive in a rapidly evolving retail landscape, one that increasingly relies on a blend of digital and physical shopping experiences.
The strategic timing of the Lulu Express opening correlates with the group’s strong financial performance. With an ambitious approach toward e-commerce and innovation in online retail, Lulu Group’s management attributes its growth to a robust response to consumer demand across core product categories. This success is noteworthy considering the complexities of the current global economic landscape, which has prompted many retailers to reassess their operational strategies.
In addition to Salim M.A., other senior executives present at the inauguration included Shabu Abdul Majeed, Director of Lulu Global Operations, Mujeeb Rehman, Director of Buying, V. Nandakumar, Director of Marketing and Communications, and James Varghese, Regional Director for Dubai and Northern Emirates. Their collective expertise and leadership signal the strength of Lulu Group as it continues to navigate the competitive retail terrain.
As the retail industry evolves, Lulu Group’s emphasis on enhanced omnichannel capabilities, paired with its community-oriented growth strategy, positions it favorably for future endeavors. This latest store is not merely a retail establishment but a reflection of a larger trend within the region—one that prioritizes consumer accessibility, quality product offerings, and a commitment to sustaining community wellness and economic prosperity.
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