Mashreq Bank Sets a New Standard in the GCC with SAP Fieldglass Implementation
By LG Content Team
June 18, 2025 | Dubai, UAE
In an impressive demonstration of innovation and agility, Mashreq Bank has become the pioneering financial institution in the Gulf Cooperation Council (GCC) region to fully implement all three core modules of SAP Fieldglass. This accomplishment positions Mashreq as a trailblazer in contingent workforce management, services procurement, and assignment management—all under a vendor-funded Managed Service Provider (MSP) model. The implementation, which took place over a remarkable period of just six months, signifies one of the swiftest full-suite SAP Fieldglass deployments known on a global scale.
The significance of this transition extends far beyond mere technical achievement. It highlights Mashreq’s steadfast commitment to advancing digital solutions within the financial services sector. By incorporating SAP Fieldglass into its operations, Mashreq has not only enhanced its management of external workforces but has also leveraged cutting-edge artificial intelligence features. This strategic move underscores the bank’s approach to adopting next-gen technologies, reflecting a broader shift towards digitally-driven banking operations.
A Strategic Collaboration for a New Era
This groundbreaking initiative was realized through a robust collaboration involving Mashreq Bank, SAP, the implementation partner apsolut, and the global MSP Workspend. The partnership marks a transformative chapter in external workforce management within the GCC and potentially sets a benchmark for other financial institutions looking to innovate in similar spheres.
“Today, we have a centralized, intelligent, and fully transparent method for managing our external workforce, fully aligned with our long-term transformation agenda,” expressed Norman Tambach, Group Chief Financial Officer at Mashreq. His statement encapsulates not only the operational benefits of SAP Fieldglass but also the institutional commitment to strategic foresight.
Indeed, redefining traditional workforce management practices is essential in an era characterized by rapid technological advancements and ever-changing market dynamics. “SAP Fieldglass equips us with real-time visibility, streamlined workflows, and advanced analytics that support smarter decisions and faster execution. This is what future-ready operations look like,” asserted Mohamed Abdel Razek, Group Head of Technology, Transformation & Information at Mashreq.
Enhanced Operational Efficiency
The deployment of SAP Fieldglass promises to bring about enhanced operational efficiencies, allowing Mashreq Bank to gain unparalleled oversight throughout the lifecycle of contingent engagements. The ability to streamline workflows while utilizing advanced analytics paves the way for improved decision-making processes, contributing to the bank’s overarching operational effectiveness.
Marwan Zeineddine, Managing Director of SAP UAE, commended the achievement, stating, “Deploying all three Fieldglass modules in such a short timeframe is a remarkable accomplishment. Together with apsolut and Workspend, we’ve enabled a next-generation operating model for managing external talent at scale.” The ability to adapt quickly and efficiently to workforce needs is imperative in today’s competitive marketplace, and Mashreq’s adoption of this comprehensive system places it ahead of the curve.
Implications for the Financial Sector
The implications of Mashreq’s innovative efforts extend beyond its own operations; they signal a potential shift in how banks and financial institutions in the GCC manage their external talent. As organizations increasingly recognize the importance of adaptive and intelligent operational frameworks, Mashreq’s leadership could inspire a ripple effect across the region, prompting similar initiatives from rival institutions.
This continued evolution of financial services dovetails with a broader commitment to digital transformation that seeks to redefine customer experiences and operational efficiencies. The integration of enterprise resource planning tools like SAP Fieldglass hints at a future where data-driven insights dictate business strategies and human resource management.
In conclusion, Mashreq Bank’s pioneering deployment of SAP Fieldglass not only strengthens its operational capabilities but also reaffirms its status as a leader in the financial services landscape of the GCC. As the bank navigates the complexities of this new digital frontier, it sets a high bar for others in the sector, emphasizing the imperative of innovation in maintaining relevance and achieving sustainable success.
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