MG Motor Unveils Flagship Showroom in Abu Dhabi: A New Era for Automotive Retail
Abu Dhabi, UAE – In a significant move that underscores the brand’s commitment to expanding its presence in the Middle East, Inter Emirates Motors (IEM), the exclusive distributor of MG vehicles in the United Arab Emirates, has inaugurated a new flagship showroom in Abu Dhabi. This state-of-the-art facility is poised to revolutionize the automotive retail experience in the capital, offering customers both an extensive display of the latest models and a robust commitment to sustainable mobility.
Located strategically in Rawdhat, directly opposite the renowned Sheikh Zayed Grand Mosque, the new showroom occupies an impressive 2,000 square meters and has the capacity to exhibit 22 different MG models. The design integrates both aesthetics and functional innovation, reflecting MG’s commitment to delivering an exceptional customer experience. Visitors can explore a dedicated Electric Vehicle (EV) zone, emphasizing MG’s role in promoting environmentally friendly transportation solutions. Additionally, the facility includes a comprehensive service reception for both new and pre-owned MG vehicles, ensuring that all customers receive personalized attention tailored to their specific needs.
Expansion Plans: A Vision for the Future
The opening of the Abu Dhabi showroom is part of a broader strategy aimed at expanding MG’s footprint across the UAE. Plans are in place to establish a 3S facility in Musaffah, Abu Dhabi, set to launch in the third quarter of 2025, alongside a new showroom in Sharjah during the same period. Furthermore, a major 3S facility on Sheikh Zayed Road in Dubai is anticipated to open in the first quarter of 2026. These initiatives demonstrate MG’s ambitious strategy to enhance its service capabilities and strengthen customer relationships throughout the Emirates.
As part of this expansion, MG is also enhancing its vehicle lineup to align with modern consumer preferences. The current offerings include innovative models such as the MG RX9, a cutting-edge seven-seater SUV, and the stylish MG 7 sedan. Additional options like the sporty MG GT and the MG 5 continue to attract customers looking for value and performance. The crossover segment is well represented by models such as the MG One, MG Whale, MG ZS, and MG HS, while the company enters the EV market with models including the MG ZS EV, MG4 Electric, and the MG Cyberster. With more models featuring advanced technology slated for release this year, MG reaffirms its commitment to providing future-ready vehicles for the discerning UAE motorist.
Celebrating a Milestone
The inauguration ceremony was attended by key industry figures, including Mr. Tom Lee, Managing Director of MG Motor Middle East, and Mr. Mohamed Ali Al Dhaheri, Managing Director of Ali & Sons Automotive. The event also celebrated the presence of H.E. Ali bin Khalfan Al Mutawa Al Dhaheri, Founder and Chairman of Ali & Sons, highlighting the collaborative efforts behind this achievement.
In his address, Mr. Mohamed Ali Khalfan Al Dhaheri expressed enthusiasm for the new showroom, stating, “This flagship store is a proud moment for us, marking a pivotal step in our journey with MG. Our ongoing expansions into Musaffah and Sharjah will bring MG closer to many more communities across the UAE.”
Mr. Lee echoed these sentiments, emphasizing that the brand’s growth within the UAE is not merely accidental. “It is the result of strong partnerships, unwavering customer trust, and a shared vision for the future,” he noted, reflecting on the significant progress MG has made in the region.
Comprehensive After-Sales Support
Beyond the showroom experience, Inter Emirates Motors prides itself on providing unparalleled after-sales support across four service centers located throughout the UAE. Customers in Dubai can access facilities in Deira and Al Quoz, while the Al Mussafah service center in Abu Dhabi, along with fully operational facilities in Al Ain, Ras Al Khaimah, and Fujairah, ensure that customers receive efficient service and support.
Showroom Operating Hours
– Monday to Friday: 9:00 AM – 8:30 PM
– Saturday and Sunday: 10:00 AM – 7:00 PM
As MG continues to enhance its presence throughout the UAE, the recent flagship showroom in Abu Dhabi stands as a testament to the brand’s dedication to innovation, customer satisfaction, and sustainability in automotive retail.
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