Empowering Women Entrepreneurs: A Landmark Collaboration Between the Abu Dhabi Businesswomen Council and Publicis Groupe Middle East
ABU DHABI (WAM) — In a pivotal move aimed at enhancing female entrepreneurship in the emirate, the Abu Dhabi Businesswomen Council has formalized a partnership with Publicis Groupe Middle East. This cooperation marks the initiation of “Ra’idah”—a year-long program explicitly designed to empower women entrepreneurs and enable them to navigate the complexities of the business landscape effectively.
The program comes at a time when the global economy is witnessing a growing recognition of the crucial role women play in entrepreneurship and economic development. Women entrepreneurs, particularly in the Middle East, have been forging their paths, often in the face of numerous challenges. These can range from limited access to funding to a lack of representation in essential networks. According to statistics, female entrepreneurship in the UAE has been on the rise, with women constituting a significant percentage of small and medium enterprises in the region. Initiatives like “Ra’idah” strive to further bolster this progress.
The Chairwoman of the Abu Dhabi Businesswomen Council, Asma Al Fahim, stated that this cooperation with Publicis Groupe marks a significant milestone for female empowerment in business. “This program will support ten women entrepreneurs in its inaugural year,” she noted, emphasizing the tailored approach of the initiative which is designed to equip participants with fundamental skills necessary for business growth in today’s digital era.
Indeed, “Ra’idah” will focus on key areas such as digital and social media marketing, which have become indispensable tools for business expansion in the current market landscape. As businesses increasingly shift to online platforms, the need for proficient digital marketing strategies has never been more pronounced. By integrating digital skills within the curriculum, the program aspires to prepare women entrepreneurs not just to survive but thrive in a competitive environment.
Beyond skill acquisition, the initiative will encompass interactive workshops and advanced training sessions that not only impart knowledge but also foster vital professional networks that are crucial for long-term entrepreneurial success. This multifaceted approach acknowledges that while skills are important, entrepreneurial success is often predicated on the strength of one’s network—a vital component that allows for resource sharing, mentorship, and collaboration.
In his remarks, Basil Kakish, CEO of Publicis Groupe Middle East & Türkiye, underscored the significance of this partnership: “Through this collaboration, we aim to equip women entrepreneurs with the skills, knowledge, and resources necessary to scale their businesses. We are honoured to support Abu Dhabi’s vision of fostering entrepreneurship and to work alongside the Abu Dhabi Businesswomen Council in expanding knowledge and unlocking new opportunities for women in business.” His statements reflect a broader commitment to fostering innovation and economic diversification—a priority for many nations in the Gulf region.
Such initiatives contribute positively to the strategic economic objectives outlined by the UAE government, notably the drive toward a more sustainable and knowledge-based economy. Empowering women entrepreneurs is not just a social imperative; it is a vital economic strategy that can lead to enhanced productivity, job creation, and overall economic fortitude.
With initiatives like “Ra’idah,” Abu Dhabi is signaling to the world that it is serious about inclusivity and the empowerment of women in business. In a region where the discourse on gender equality is ongoing, targeted programs to amplify women’s voices and capabilities in the entrepreneurial sector can catalyze significant social change.
Moreover, as the program unfolds, it is expected to encourage more women to step into the entrepreneurial arena, thus potentially transforming the economic landscape. Successful female entrepreneurs serve as role models, inspiring future generations to pursue their aspirations unbounded by traditional constraints.
In conclusion, the collaboration between the Abu Dhabi Businesswomen Council and Publicis Groupe is not merely about promoting business; it is a forward-looking initiative designed to enhance the socio-economic fabric of the region. As “Ra’idah” unveils, it encapsulates a commitment to nurturing talent, fostering community, and propelling women towards a future where their contributions to the economy are both recognized and celebrated.
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