UAE – September 16, 2025: A Celebration of Community and Culture Awaits at SOBO’s Festival in Dubai
As the vibrant cultural tapestry of the United Arab Emirates continues to evolve, one event stands poised to celebrate its essence in the heart of Dubai. SOBO, a cherished institution within the South Asian community, is set to host its much-anticipated festival on October 5, 2025, at the iconic IRIS Dubai, nestled in Meydan. This gathering is expected to be a convergence of rhythm and revelry, featuring renowned Indian music artist Ritviz, celebrated for his chart-topping hits like “Udd Gaye” and “Liggi,” alongside SOBO’s resident DJs, Nitesh, Gautam, and Harry. This event promises an afternoon of unparalleled musical delight and cultural celebration.
Since its inception, SOBO has blossomed from a popular weekly brunch destination into a beloved movement that aims to honor community, music, and the rich heritage of South Asian culture. It is notable that this celebration coincides with SOBO’s third anniversary, marking a significant milestone in its journey. In this festive spirit, SOBO will offer live performances, engaging entertainment, and interactive pop-up activations, all designed to create a high-energy atmosphere that reflects Dubai’s vibrant multicultural identity.
Kanika Bhatia, Co-Founder of SOBO, eloquently expresses the organization’s ethos: “SOBO has always been about more than music; it’s about building a community around shared culture and unforgettable moments. This anniversary marks a new chapter for us, and celebrating it as a festival at IRIS felt like the perfect way to thank our audience for the incredible support over the past three years.” Such sentiments underscore the mission of SOBO, which focuses on community building while also providing an avenue for entertainment and cultural expression.
With over 2,000 attendees anticipated, the event is poised to be a landmark gathering for the South Asian community in Dubai. Tickets for entry are competitively priced, starting at AED 150, with table bookings beginning at AED 1,500. For those wishing to secure their place at this momentous occasion, tickets can be conveniently purchased through SOBO’s official website, www.sobodxb.com.
Event Details
– Date & Time: October 5, 2025, from 2 PM to 9 PM
– Venue: IRIS Dubai, Meydan
– Ticket Information: Available at www.sobodxb.com
– Fee: Tickets start at AED 150; Tables from AED 1,500
About SOBO
Established with a commitment to fostering memorable experiences, SOBO is an innovative event planning enterprise that has become synonymous with high-quality social gatherings in Dubai. With its signature events like The Notorious Brunch every Saturday and SOBO Dxb on Sundays, the organization has firmly established its niche within the South Asian demographic. By bridging various musical genres cherished by the community, SOBO has successfully created a melting pot of cultural expression.
As the UAE continues to strengthen its reputation as a global hub for cultural exchange and community engagement, events such as SOBO’s festival play a pivotal role in nurturing connections among expatriates and diverse groups. By celebrating shared cultural roots and promoting an inclusive atmosphere, SOBO exemplifies the dynamic spirit of Dubai, where innovation intersects with tradition.
In conclusion, the upcoming SOBO festival on October 5 promises to be an enriching experience, welcoming individuals from all walks of life to partake in a collective celebration of music, culture, and community. With its vibrant lineup and engaging environment, this event is expected to leave an indelible mark on those fortunate enough to attend. The spirit of unity and shared joy encapsulated in this festival is a testament to the rich cultural mosaic that defines Dubai.
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