The Romans Welcomes Samuel Morgan-Smith as Head of Social in a Time of Expansion
In an exciting development within the creative communications sector, The Romans, a renowned agency known for its innovative approach, has appointed Samuel Morgan-Smith as its new Head of Social. This strategic move comes at a pivotal moment in the agency’s growth trajectory, as it aims to amplify its digital presence and expand its social offerings.
Samuel Morgan-Smith steps into his new role during a dynamic phase for The Romans, which has recently secured a string of social media awards, signifying its stronghold in the competitive landscape of digital communications. His responsibilities will encompass driving new business initiatives and enhancing the agency’s capabilities in social media strategy, digital content creation, and influencer marketing.
A Legacy of Leadership
Bringing over a decade of experience in public relations, Morgan-Smith previously held a significant role at PR agency Cirkle, where he was instrumental in crafting and implementing high-impact campaigns for notable brands such as Four Seasons, Nestlé, Max Factor, and AkzoNobel. His contributions helped these brands not only to raise awareness but also to engage audiences in meaningful ways—an essential factor in today’s fast-paced digital marketplace.
Morgan-Smith’s new appointment at The Romans aligns with the agency’s evolving focus. As social media becomes an integral part of brand strategy, the agency aims to leverage his expertise to foster deeper connections with consumers. The Romans has been busy strengthening its digital division, which now comprises nearly one-third of its overall business. Recently, the agency has made significant strides with high-profile clients, executing impactful social content campaigns for brands like PG Tips and Heineken, alongside influencer activations for Airbnb and Snapchat.
Morgan-Smith’s Vision
Excitement is palpable as Morgan-Smith reflects on his new chapter. “Simply put, I am beyond excited to be joining The Romans,” he remarked. His admiration for the agency’s bold and creative vision has been longstanding. In his new role, he intends to infuse his strategic acumen with the agency’s inventive spirit, aiming to create social-first campaigns that resonate with audiences and, perhaps, even spark viral moments.
This ambition underscores the changing landscape of communication, where brands are increasingly seeking to connect with audiences on platforms that prioritize authenticity and relevance. With social media continuing to evolve, Morgan-Smith’s leadership is positioned to help The Romans navigate this complexity and deliver campaigns that not only capture attention but also translate into tangible results for clients.
Agency’s Rapid Growth
The Romans has seen remarkable growth in recent years. In 2023, the agency was highlighted by PR Week as one of the “Agencies to Watch,” thanks to its staggering 97% year-on-year growth. Moreover, recognition came from the prestigious SABRE Awards, where it was named Global Creative Consultancy of the Year. These accolades are not just awards but serve as a testament to The Romans’ ability to adapt and thrive in an ever-changing environment.
As social media continues to evolve, keeping pace with trends, consumer behavior, and digital innovations can be challenging. Morgan-Smith’s extensive background in insight-driven social strategies makes him an invaluable addition, primed to guide the agency and its clients through the intricacies of modern communication.
Words from Leadership
Kate Brazier, Managing Director at The Romans, expressed her enthusiasm about Morgan-Smith’s appointment. “From our very first meeting with Sam, we knew we’d be pressing that ‘like’ button,” she stated. She emphasized that his expertise will enhance The Romans’ existing offerings and create opportunities for launching culturally relevant, audience-first campaigns that make impactful impressions online.
The Romans’ international footprint spans four major cities—London, New York, Amsterdam, and Dubai—boasting a diverse team of over 160 professionals. Their portfolio encompasses various specializations, including Consumer, Corporate Reputation, Sports, and now an expanding Social division. The agency’s impressive client roster features major names like Snapchat, Airbnb, Popeyes, OVO, and Lidl, highlighting its versatility and command in the creative space.
Looking Ahead
As digital spaces become increasingly crowded, agencies like The Romans are redefining the standards for creativity and strategic outreach. With Morgan-Smith at the helm of social initiatives, the team is well-positioned to continue its momentum and innovate within the industry.
The merger of creative talent and strategic foresight at The Romans marks an exciting phase not just for the agency but for the broader communication landscape. As Samuel Morgan-Smith assumes his new role, the industry will be watching closely to see how his leadership can further elevate the agency’s creative voice and industry presence, potentially setting new benchmarks in social and digital communications.
Conclusion
The Romans is clearly on a path to cement its status as a leader in innovative communications. With Samuel Morgan-Smith at the forefront of its social strategy, the agency is poised to create waves in the digital marketing domain. Exciting times lie ahead for The Romans, its clients, and the ever-evolving world of social media marketing.
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