Sheikha Jawaher Tours Al Mamsha: A Testament to Sharjah’s Commitment to Sustainable Urban Living
SHARJAH: In a significant endorsement of Sharjah’s urban planning initiatives, Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, the esteemed wife of the Ruler of Sharjah and Chairperson of the Sharjah Family and Community Council, recently toured Al Mamsha, the emirate’s pioneering fully walkable community developed by Alef Group. This visit underscores the emirate’s strategic focus on promoting quality living environments that are both innovative and sustainable.
During her insightful tour, Sheikha Jawaher examined key features designed to enhance pedestrian accessibility and comfort. Al Mamsha boasts pedestrian-friendly pathways, complete with shaded walkways that encourage outdoor activity while mitigating the impact of the region’s arid climate. Notably, the community’s architectural design smartly harnesses natural wind flow, which is instrumental in maintaining cooler temperatures throughout the year—an essential feature for a climate characterized by high temperatures.
Her Highness was comprehensively briefed on the development’s trajectory, including updates on ongoing construction, imminent handovers to residents, and expansive retail plans aimed at solidifying Al Mamsha’s position as a vibrant lifestyle hub within Sharjah. The community has already made considerable strides, with over 2,000 residents and an impressive footfall of more than 1.24 million visitors recorded in 2025 alone, thereby establishing itself as a focal point for residential and social interaction.
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Among the key destinations Sheikha Jawaher visited were the Alef Sales Center, the Sharjah Business Women Council, and the Khalid bin Sultan Al Qasimi Humanitarian Foundation. She also patronized various food and beverage outlets such as Honore Café, Allo Beirut, and JINS, which add to the community’s vibrant atmosphere. Al Mamsha’s diverse offerings reflect an inclusive approach to urban living that prioritizes both leisure and business.
Alef Group’s leadership articulated how the Al Mamsha project aligns seamlessly with Sharjah’s broader vision of sustainability, modernity, and inclusivity. Abdullah Al Huraimel, a Board Member of Alef Group, stated that Sheikha Jawaher’s visit resonates with the emirate’s commitment to fostering innovative, human-centric neighborhoods that prioritize the needs of their residents. This emphasis on building forward-looking communities is crucial as urban populations continue to grow.
Raed Kajoor Al Nuaimi, CEO of Alef Group, further elaborated on Al Mamsha’s role as a template for blending ecological design elements with modern lifestyle necessities. He indicated that the project serves as a guideline for future urban developments, aiming to create environments that promote community engagement and enhance the quality of life for all residents.
Spanning a harmonious combination of residential areas, retail segments, and recreational zones, Al Mamsha is designed to offer a fully integrated lifestyle. The community features dedicated bicycle paths and pedestrian networks, encouraging active modes of transport, which are essential in today’s urban planning discourse. In this context, Alef Group’s endeavors in real estate innovation further position Al Mamsha as a benchmark for the future of urban development in the region.
As Sheikha Jawaher continues to advocate for sustainable living, her endorsement of Al Mamsha epitomizes a broader shift toward environmentally mindful urban development in the Middle East. This visionary approach not only enhances the quality of life for residents but also fosters a sense of community that resonates across various demographics. The successful integration of leisure, work, and living spaces in Sharjah’s first walkable community heralds a new era for urban design in the emirate.
In conclusion, the development of Al Mamsha is a thoughtful response to the complex demands of modern living, prioritizing sustainability and community well-being—a model that could inspire future urban projects across the Gulf region and beyond.
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