Altibbi Partners with Haleon to Promote Oral Health Awareness in Saudi Arabia
RIYADH, Saudi Arabia, November 24, 2025 — In a significant development for public health in the region, Altibbi, a prominent digital health platform in the Arab world, has formed a strategic partnership with Haleon, a leading global consumer health company renowned for its well-regarded brands including Sensodyne, Parodontax, Corega, and Pronamel Kids. This collaboration is part of Haleon’s ambitious Healthy Saudi Smile campaign, designed to enhance families’ access to reliable Arabic-language healthcare resources throughout Saudi Arabia.
The Healthy Saudi Smile initiative seeks to elevate oral health awareness and preventive care by disseminating engaging and scientifically-supported educational content. Leveraging its extensive digital health expertise, Altibbi has transformed this awareness campaign into tangible accessibility by facilitating direct connections between users and certified healthcare professionals, enabling prompt consultations and reliable medical advice.
Through this collaboration, Haleon has made strides in providing Arabic-speaking audiences with trustworthy information about oral health. The partnership has achieved significant engagement, illustrating the power of collaboration between global health brands and digital platforms. Such synergies not only raise awareness but also drive meaningful health interventions.
“As we embark on this partnership, we stand firm in our belief that health awareness should translate into actionable outcomes,” stated Jalil Allabadi, CEO and Co-Founder of Altibbi. “Haleon has placed its confidence in us to bridge the gap between education and access, ensuring individuals can advance from theoretical knowledge of oral health to receiving practical expert care through our platform.”
Darsana Nair, Haleon’s General Manager for Saudi Arabia, further elaborated on the campaign’s objectives: “Our intent with the Healthy Saudi Smile initiative goes beyond merely creating awareness; we aim to provide individuals with practical tools and resources to enhance their oral health. By joining forces with Altibbi, we have made this vision a reality, facilitating thousands of connections with doctors in Arabic and empowering people to take significant steps toward better health in their daily lives.”
This collaboration is emblematic of a larger paradigm shift in healthcare communication, wherein brand purpose, localized expertise, and digital capabilities converge to promote preventive healthcare practices. Such initiatives align with Saudi Arabia’s Vision 2030, which underscores the need for enhanced public health strategies and community health awareness.
The Healthy Saudi Smile campaign was executed in partnership with Haleon’s media and creative affiliates, amplifying its reach and impact. This holistic approach has not only fostered consumer engagement but also solidified the role of digital platforms in disseminating vital health information.
Buoyed by this success, Altibbi is poised to initiate further collaborations with other leading health and wellness brands. The company aims to deliver integrated solutions that effectively connect educational initiatives with healthcare access and subsequent health actions, thereby contributing positively to health outcomes across the region.
About Altibbi
Altibbi stands as the foremost digital health platform in the Arab world, catering to millions of users each month with immediate doctor consultations, vetted Arabic medical content, and innovative AI-driven tools. The platform boasts over 2 million articles, all reviewed by qualified professionals, and has facilitated more than 6 million telehealth consultations, ensuring users are connected to high-quality healthcare whenever and wherever needed. For additional information, please visit altibbi.com.
About Haleon
Haleon (LSE/NYSE: HLN) is a global leader in consumer health, committed to fostering better everyday health outcomes with a compassionate approach. Its expansive product portfolio spans five key categories: Oral Health, Pain Relief, Respiratory Health, Digestive Health, and Vitamins, Minerals, and Supplements. Haleon’s esteemed brands, which include Sensodyne, Parodontax, Polident, Advil, Panadol, Voltaren, Theraflu, Otrivin, and Centrum, are rooted in reliable science, innovation, and a deep understanding of human needs. More information can be found at haleon.com.
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With the successful partnership between Altibbi and Haleon, the hope is to inspire a new standard of health engagement, demonstrating that accessible education can lead to proactive health management. As Saudi Arabia advances toward its health goals, initiatives like these will play a critical role in shaping the future of public health.