Charitable Initiative Aims to Enhance Education and Community Support in Collaboration with Dubai Cares and UAE Food Bank
Dubai, March 26, 2025
In a commendable effort to promote social welfare during the holy month of Ramadan, Choithrams, a beloved destination for grocery shoppers across the United Arab Emirates, has unveiled the fourth iteration of its “Double Blessings” initiative. This charitable campaign seeks to bolster community support for educational projects and food distribution efforts, in partnership with two notable organizations: Dubai Cares and the UAE Food Bank. Both entities are part of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), a testament to the UAE’s commitment to humanitarian efforts both domestically and overseas.
The “Double Blessings” campaign, which is set to run until March 29, 2025, encourages customers to participate by donating virtual biryani boxes for AED 10 or food boxes for AED 20 at checkout counters in every Choithrams store throughout Dubai. For those preferring to contribute digitally, donations can also be made through the Choithrams website, further simplifying the process for tech-savvy patrons. All proceeds from this initiative will be channelled directly to Dubai Cares and the UAE Food Bank, ensuring that vital food supplies and educational resources are delivered to communities that need them most.
L.T. Pagarani, Chairman of Choithrams Group, expressed profound gratitude for the unwavering support from customers, partners, and stakeholders, stating, “The continued participation in our Double Blessings Ramadan campaign has expanded our capacity to assist individuals and families in need. Thanks to our community’s generosity, we are excited to embark on another year of impactful fundraising, sharing the true essence of Ramadan.”
Incepted as an annual campaign, the Double Blessings initiative has evolved into a well-recognized community-led movement that resonates with both residents and expatriates alike. This program not only highlights the spirit of giving that characterizes Ramadan but also fosters a culture of solidarity and compassion in the community.
Abdulla Ahmed Alshehhi, Chief Operating Officer at Dubai Cares, underscored the significance of partnerships in advancing charitable objectives. He remarked, “We are immensely grateful for partners like Choithrams, whose commitment enriches our mission to empower children and communities through education. The consistent support we have received since 2007 has been vital for fostering positive change in underserved regions around the globe. This Ramadan, we invite Choithrams customers to continue their generous contributions, which are indispensable for generating a larger impact.”
Complementing echoing sentiments, Manal Obaid Yaroof, head of the UAE Food Bank Committee, praised the long-standing collaboration with Choithrams, remarking, “Our partnership with Choithrams exemplifies the essence of communal solidarity. Together, we have successfully delivered thousands of meals to families in need through the UAE Food Bank’s distribution frameworks. This initiative embodies the spirit of Ramadan, wherein we stand united with those less fortunate.”
As the Double Blessings campaign unfolds, it is vital to consider the broader implications of such initiatives. Education and food security are intertwined issues that affect many vulnerable populations in the UAE and beyond. By targeting these fundamental needs, organizations like Choithrams, Dubai Cares, and the UAE Food Bank are not simply addressing immediate concerns; they are investing in the long-term development and empowerment of individuals within marginalized communities.
Furthermore, this initiative also serves as a call to action for other businesses and civil society actors to engage in similar philanthropic endeavors, demonstrating that corporate social responsibility can have far-reaching effects in promoting equity and welfare in society.
Not only does the “Double Blessings” campaign exemplify the UAE’s unique ability to come together for a greater cause, but it also reinforces the significance of collective responsibility in ensuring no one is left behind, particularly during a time meant for reflection, charity, and compassion.
In conclusion, as residents of the UAE celebrate Ramadan, the opportunity to engage in meaningful acts of charity through initiatives like the Double Blessings campaign reinforces the values of kindness and generosity that define this sacred month. By participating in such efforts, individuals can play an integral role in shaping a more equitable and compassionate society.
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