Call for Creativity: Eid Al Etihad Seeks Artists for Official Merchandise
Abu Dhabi – In an exciting initiative that intertwines community spirit with artistic expression, the Eid Al Etihad Team has announced an open call for artists, designers, and creative enterprises across the United Arab Emirates to submit their proposals for official merchandise celebrating the 54th Eid Al Etihad. This annual event commemorates the formation of the United Arab Emirates on December 2, 1971, marking a critical moment in the nation’s history.
Aligned with the spirit of the Year of Community, this initiative aims not only to foster the rich tapestry of creativity found within the UAE but also invites participants to play an integral role in portraying the nation’s narrative through their craft. The merchandise envisioned is intended to transcend mere products; instead, it seeks to embody the essence of memory, identity, and the unifying spirit of the UAE. By doing so, it aims to bring various communities together in a shared celebration of joy and heritage.
Eisa Alsubousi, the Director of Strategic and Creative Affairs for the Eid Al Etihad Team, emphasized the inclusive and collaborative dimensions of this initiative. “This open call is an opportunity for partnership and inclusion, where creativity connects people and strengthens the emotional bond with our shared national story. We’re excited to collaborate with our creative community to develop sustainable merchandise rooted in our heritage, community, and unity, evoking joy for the present and excitement for the future we build together,” stated Alsubousi.
Artists and creative professionals are encouraged to submit concepts that resonate with the vision of the Eid Al Etihad Team. The selection will focus on merchandise that not only represents the UAE’s rich culture but also sparks a sense of belonging and pride among its residents. The selected applicants will have the unique opportunity to collaborate directly with the Eid Al Etihad Team to bring their designs to life and ensure their work is showcased as part of the official merchandise collection.
Moreover, individuals and organizations throughout the UAE who are not directly selected in the final round are also invited to engage with the brand. They can utilize the Eid Al Etihad logo and branding available on the official website, thereby encouraging a widespread participation in the celebrations. This move aims to cultivate an environment where creativity flourishes, allowing diverse expression and a unified approach to celebrating this national event across social media platforms.
The application window for this extraordinary opportunity is open from September 17 to October 17, 2025. Interested parties can submit their proposals via a dedicated link found on the official Eid Al Etihad website and across various social media outlets.
As the UAE continues to evolve and grow, initiatives like this underscore the importance of community engagement and the arts. With a population that increasingly embraces diversity while cherishing traditional values, the role of creative expression in shaping the social fabric of the nation has never been more vital. This program is a testament to the UAE’s commitment to fostering talent and nurturing a sense of identity among its residents.
Eid Al Etihad not only serves as a reminder of the historical significance of unity within the UAE but also as an occasion for people to come together, irrespective of their backgrounds, to celebrate common values and aspirations. The forthcoming merchandise will thus not only be decorative items but also tokens of communal identity that celebrate a rich history while looking forward to a burgeoning future.
In conclusion, the Eid Al Etihad Team’s initiative not only reinforces the importance of art and design in modern society, but also enhances the sense of collective identity that is integral to the UAE’s cultural landscape. It promises to be a vibrant celebration that embodies both the heritage and the dynamic spirit of the nation.
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