Swiss International Air Lines (SWISS) has recently announced a new partnership that will elevate the premium airport transfer experience for its First Class and HON Circle Members at its major hubs in Zurich and Geneva. The airline has teamed up with German car manufacturer BMW to provide luxury ground transportation vehicles for its elite passengers.
BMW has been appointed as the official ‘Premium Limousine’ partner of SWISS, supplying the airline with a fleet of ten BMW i7 xDrive60 limousines in Zurich and an additional i7 in Geneva. These all-electric vehicles will replace SWISS’s previous fleet of Mercedes S-Class sedans, aligning with the carrier’s commitment to achieve net-zero ground operations by 2030.
The move towards using BMW vehicles for premium airport transfers is not just about luxury and comfort but also about sustainability. Dennis Weber, CFO at SWISS, emphasized the significance of this partnership in their journey towards CO2-free ground operations by 2030. The collaboration with BMW allows SWISS to maintain its high standards of service for First Class guests and HON Circle members while making a positive impact on the environment.
Sergio Solero, President & CEO of BMW (Switzerland) AG, echoed these sentiments, highlighting the shared values of BMW and SWISS in sustainability, customer-oriented service quality, and future-oriented mobility. The partnership signifies a commitment to innovative solutions that benefit both passengers and the planet.
As part of the Lufthansa Group, SWISS has a long-standing reputation for offering a premium ground experience to its elite travelers. This includes exclusive access to SWISS First Class Lounges at Zurich Airport, creating a seamless and luxurious journey for those flying with the airline.
While some other airlines like Emirates, Turkish Airlines, and Air France offer similar ground transfer services that extend beyond the airport premises, SWISS’s focus is primarily on providing transfers within the airport. This service caters to passengers who need transportation between terminals or to the gate for connecting flights, offering convenience and luxury to eligible travelers.
Exclusive to First Class passengers and members of the HON Circle, SWISS’s premium transfer service adds a touch of luxury to the overall travel experience. With the introduction of the BMW i7 limousines, passengers can enjoy a comfortable and eco-friendly ride from the lounge to the gate or tarmac, reducing their carbon footprint while traveling in style.
SWISS is not the only airline to partner with BMW for ground transportation services. Malaysia Airlines and Emirates have also leveraged BMW vehicles for exclusive terminal transfers, showcasing the growing trend of incorporating luxury car brands into the air travel experience. With a focus on sustainability and customer satisfaction, these partnerships enhance the overall journey for premium travelers.
In conclusion, the collaboration between SWISS and BMW marks a significant step towards providing a premium, sustainable, and luxurious airport transfer service for elite passengers. By incorporating all-electric vehicles into their fleet, SWISS is not only meeting the expectations of its high-end clientele but also aligning with its environmental goals for the future. This partnership highlights the importance of innovation, sustainability, and customer-centricity in shaping the future of air travel.