Visa and Ample Earth Forge Partnership to Integrate Sustainability into the Payment Ecosystem
LONDON, Sept. 2, 2025 – In a groundbreaking initiative poised to redefine the landscape of digital transactions, Visa, the foremost global entity in digital payments, has announced a strategic partnership with Ample Earth, a pioneering Climate Fintech operating out of the United Kingdom. This collaboration is aimed at embedding sustainability metrics into the payment process, thereby enriching consumer awareness and influencing purchasing behavior within the modern financial ecosystem.
Visa’s recent whitepaper, titled “Unleashing the Potential of Sustainability Data,” serves as a comprehensive roadmap that elaborates on the nuances of this partnership. It emphasizes the increasing importance of sustainability in consumer choices and its potential to enhance payment experiences. As environmental consciousness continues to rise among consumers, businesses are compelled to accommodate these preferences actively.
The joint effort between Ample and Visa is set to revolutionize the functionality of digital banking applications and loyalty programs by integrating sustainability data. This innovation will empower financial institutions to better segment their clients and forge new pathways to engage and reward environmentally conscious behaviors. Through this alliance, Visa articulates a compelling vision of a future in which sustainability is woven into the very fabric of everyday commerce—a proposition that holds promise for both businesses and consumers alike.
Ample Earth brings to the table a sophisticated capability to deliver merchant-specific sustainability information across pivotal social and environmental issues. By transforming unstructured data into user-friendly insights, Ample generates easily digestible eco-labels and social tags, such as “Zero-Waste,” “Living Wage Employer,” and “B Corp,” which will facilitate transparency in consumer transactions. This shift aims to empower individuals to make informed choices about their spending behaviors, thereby fostering a broader movement towards sustainable commercial practices.
“The daily transactional interactions individuals engage in represent decisive moments of impact,” remarked Raja Darbari, Co-Founder and CEO of Ample Earth. “By equipping consumers with an understanding of how their spending affects the world, we enable businesses and individuals to wield their purchasing power as a tool for positive change. In an era where time constraints hinder thorough fact-checking of sustainability claims, our mission is to provide straightforward and relatable information.”
The merger of Visa’s extensive global reach with Ample’s cutting-edge sustainability insights heralds a new paradigm wherein sustainability metrics are seamlessly incorporated into regular decision-making processes. This collaboration not only underscores the significance of financial institutions in guiding customer behavior towards more sustainable choices but also incentivizes businesses to adopt eco-friendly practices.
Both companies recognize that financial transactions are more than mere exchanges of goods or services; they represent opportunities to champion social and environmental transformations. As consumers increasingly seek to align their spending with their values, this partnership stands to create substantial ripples across various sectors, culminating in a culture that prizes ecological awareness and sustainable living.
About Ample Earth
Ample Earth operates at the intersection of artificial intelligence and environmental stewardship, developing innovative solutions that connect sustainability with financial transactions. By offering insights that quantify merchants’ environmental and social impacts, Ample assists banks and payment facilitators in fostering responsible consumer behavior, thus encouraging a shift towards sustainability in the marketplace.
About Visa
Visa is a leading figure in the digital payments arena, adeptly facilitating secure transactions between consumers, merchants, and financial institutions across more than 200 countries and territories. Through its robust and trusted network, Visa not only facilitates the seamless transfer of funds but also underpins the prosperity of economies, communities, and individuals. For more information, visit Visa.com.
As the world stands on the precipice of a new era in sustainability, initiatives such as the one between Visa and Ample Earth highlight the essential role that financial services can play in driving behavioral change. In an age where environmental imperatives are paramount, the integration of sustainability into the fabric of commerce represents not just a beneficial trend, but a necessary evolution.
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