Visa Partners with Ample Earth to Integrate Sustainability Data into Payment Ecosystem
LONDON, Sept. 2, 2025 – PRNewswire
In a landmark collaboration aimed at revolutionizing the relationship between consumer spending and sustainability, Visa, a global frontrunner in digital payments, has entered into a partnership with Ample Earth, a UK-based Climate Fintech. This alliance seeks to weave sustainability data into the fabric of payment systems, thereby fostering a consumer environment that prioritizes environmental accountability.
Visa recently unveiled a comprehensive whitepaper entitled “Unleashing the Potential of Sustainability Data,” outlining the transformative potential of this partnership. The report elucidates how sustainability increasingly influences consumer behaviors and preferences, reshaping payment experiences as we understand them. At the core of this endeavor is the recognition that modern consumers are not merely seeking convenience but also ethically responsible choices.
This initiative encompasses the integration of sustainability data into digital banking applications and loyalty programs, enabling financial institutions to better categorize their customer bases and develop innovative engagement strategies. Such strategies promise not only to empower consumers but also to reward sustainable practices—a dual benefit that aligns with the rising tide of eco-consciousness observable in today’s marketplace.
Visa envisions a future in which sustainability is no longer an afterthought but an intrinsic feature of everyday commercial transactions. This aspirational yet achievable goal reflects a broader international shift towards accountability and transparency within the financial and consumer landscapes.
Ample Earth specializes in delivering merchant-specific sustainability insights across a range of critical social and environmental themes. By transforming otherwise unstructured data into accessible, actionable insights, Ample uses straightforward eco-labels and social tags—such as ‘Zero-Waste,’ ‘Living Wage Employer,’ and ‘B Corp’—to demystify sustainability for consumers. This approach aims to streamline the decision-making process for everyday shoppers, who may lack the time or resources to dissect sustainability claims on their own.
“Transactions are a touchpoint people interact with daily. By helping people understand the impact of their spending, we can empower millions of businesses and customers to use their purchasing power as a force for good,” remarked Raja Darbari, Co-Founder and CEO of Ample Earth. “In an age where information is abundant yet overwhelming, we strive to illuminate pathways towards sustainable choices.”
Visa’s extensive global network combined with Ample’s keen insights into sustainability represents a significant milestone in the effort to embed sustainable practices into the financial sector. This partnership aims to elucidate the importance of sustainability data, thereby reinforcing the pivotal role that financial institutions can play in not only shaping consumer behavior but also incentivizing businesses to adopt more sustainable practices.
The Broader Context of Sustainability in Financial Services
This collaboration is indicative of a broader trend within the financial services industry, where sustainability considerations are increasingly being integrated into strategic frameworks. As regulators and consumers alike demand more environmentally responsible practices, financial institutions are being called upon to invest in technologies and partnerships that facilitate the transition to a greener economy.
The implications of such partnerships resonate not only on a consumer level but also in the broader context of global efforts to mitigate climate change. By leveraging technological advancements and consumer engagement, Visa and Ample Earth are setting a precedent that could encourage other payment providers and finance companies to prioritize sustainability in their operations.
About Ample Earth
Founded with the mission to connect sustainability and payment systems through advanced AI technologies, Ample Earth is at the forefront of delivering insights regarding merchants’ environmental and social impacts. The goal is clear: to assist banks and payment providers in fostering and incentivizing responsible consumer behavior.
About Visa
Visa stands as a towering figure in the realm of digital payments, facilitating financial transactions for consumers, merchants, and financial institutions across more than 200 countries and territories. By harnessing its secure and trusted network, Visa supports the efficient movement of money, thereby contributing to the prosperity of economies and communities globally.
As they move forward, both Visa and Ample Earth will be pivotal in shaping a future where consumer spending is congruent with sustainable practices, truly making environmental responsibility part of everyday life.
Tags: #BusinessNews #EconomyNews #UAE #Sustainability #DigitalPayments #ClimateAction