Title: The Enchantment of the Smurfs Descends Upon Reem Mall in Abu Dhabi
DUBAI, UAE: A day filled with whimsy and delight unfolded at Reem Mall on July 17, 2025, as the long-awaited inaugural Smurfs live stage show made its debut. This milestone event was marked by a symbolic ribbon-cutting ceremony, attended by dignitaries and special guests, including Mr. Joren Selleslaghs, Chargé d’Affaires a.i. of the Embassy of Belgium to the United Arab Emirates, and Reem Mall Director Mr. Bruce von Kaufmann. Together, they celebrated the arrival of these beloved blue characters, rekindling a sense of nostalgia and joy among families and fans alike.
As guests gathered, excitement filled the air, underscoring the significance of this occasion in both the cultural and entertainment landscape of Abu Dhabi. The event served not only as an entertainment launch but also as a testament to the ongoing collaboration between cultures, with Belgium’s cherished creations finding a new home in the heart of the UAE.
Emphasizing Family Entertainment
Mr. Bruce von Kaufmann expressed his enthusiasm for the launch, remarking, “Today we are absolutely thrilled to launch the Smurfs Takeover here at Reem Mall alongside our esteemed guest Mr. Joren Selleslaghs. Bringing these beloved characters and their enchanting world to Abu Dhabi is an achievement we cherish deeply.” He continued, “This unique experience, from the interactive stage shows to the magical activity area, perfectly embodies our commitment to providing unparalleled family entertainment. We invite everyone to come and create unforgettable ‘smurfy’ memories with us over the summer break.”
The main attraction of the day is the “Smurftastic Science Fair,” a captivating 25-minute stage show featuring iconic characters such as Papa Smurf, Smurfette, Brainy Smurf, and Hefty Smurf. The narrative revolves around a light-hearted adventure embarking on the quest to invent something extraordinary to secure the coveted prize cup. The show runs three times daily at 2:30 p.m., 4:30 p.m., and 7:30 p.m., offering daylight moments of enchantment and laughter for children and families. Importantly, admission is free, encouraging audiences to arrive early for the best viewing spots and opportunities for cherished meet-and-greet interactions with the characters.
Interactive Attractions Await
Beyond the stage show, the event is complemented by an experiential Magic Forest Activity Area, open daily from 2:00 p.m. to 10:00 p.m. Young adventurers can immerse themselves in a world of play, exploring Papa Smurf’s house, engaging with games like an AR magic mirror that transforms participants into Smurfs, solving puzzles, engaging in crafts, and even navigating a mirror maze. Admission to this vibrant area is contingent upon a minimum AED 250 expenditure at the mall, promoting a sense of community and patronage while providing a delightful environment for children.
In addition to immersive activities, guests who present valid receipts stand a chance to win complimentary tickets to the much-anticipated new Smurfs movie at VOX Cinemas, enhancing the festive atmosphere surrounding the mall’s opening celebration.
A Cultural Collaboration
The Smurfs’ arrival in Abu Dhabi not only entertains but also reflects the cultural exchange between Belgium and the United Arab Emirates—a relationship nurtured over several years. The Smurfs, originally conceived by Belgian cartoonist Peyo, are cherished across the globe for their charm and values. Mr. Selleslaghs’ presence at the event symbolizes the strong diplomatic relations and mutual appreciation between the two countries.
As families in the UAE look forward to summer breaks filled with vibrant attractions and activities, the Smurfs live stage show at Reem Mall represents a confluence of entertainment, cultural engagement, and community involvement. It serves as a reminder that joy and creativity can bridge distances and foster connections, making every visit to the mall a potentially magical experience.
The Reem Mall Smurfs takeover is set to create unforgettable memories for visitors, blending entertainment with cultural appreciation, and enriching the community fabric of Abu Dhabi.
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