Bluewater Makes Waves in UAE Water Solutions Market Following Dubai World of Coffee Trade Show
Last Updated on: 17th February 2025, 04:40 PM
In a remarkable showcase of innovation and sustainability, Bluewater, a globally recognized leader in water purification and beverage solutions, has successfully solidified its presence in the Middle East market. Their impactful participation at the Dubai World of Coffee trade show in early February has positioned the company as a prominent player in the water sector within the UAE.
This prestigious event provided an exceptional platform for Bluewater to unveil its cutting-edge products and articulate its vision for sustainability, receiving enthusiastic engagement from a wide array of stakeholders, including coffee industry experts, local businesses, and international media representatives. The brand’s accomplishments were further highlighted by its recent accolade—the Best New Product award for the revolutionary Bluewater Café Station, which promises to transform water solutions in the coffee sector.
Among the star attractions of Bluewater’s presentation was the debut of its Café Station, a product that has recently garnered a 2024 ‘Best Buy’ designation from The Caterer Magazine. Lauded as the future of water solutions for coffee venues, this innovative device captivated visitors eager to explore its advanced water purification capabilities. The overwhelmingly positive feedback from industry professionals underscores Bluewater’s position as a preferred provider of sustainable water solutions for a diverse clientele that includes coffee shops and hospitality businesses throughout the Arab region.
Collaborating closely with its UAE distribution partner, NIA, Bluewater’s engagement at the trade show further enhanced its influence in the local water sector. Kamran Khan, the CEO of NIA, expressed his enthusiasm regarding the rising acclaim for Bluewater’s solutions: “We are thrilled to witness the overwhelming response to Bluewater’s solutions. The engagement at World of Coffee Dubai has reinforced Bluewater Brand’s leadership in sustainable water purification and beverage solutions, marking a significant milestone in our joint journey to provide pristine drinking water across the region.”
In addition to its impressive exhibition, Bluewater made a meaningful contribution to sustainability at the event by installing its City Station water dispensers at key locations throughout the venue. Equipped with large 55-inch digital signage screens, these dispensers provided thousands of attendees with complimentary purified drinking water, concurrently advocating for the use of reusable bottles. This initiative is emblematic of Bluewater’s and NIA’s commitment to reducing single-use plastics and promoting environmentally conscious hydration options.
Moreover, Bluewater’s dedication to sustainability has gained further momentum with its recent affiliation with Dubai Can—a pioneering initiative initiated by the Crown Prince of Dubai to curb plastic waste by encouraging reusable water bottles. As one of the newly listed suppliers on the Dubai Can website, Bluewater has cemented its role as a vital contributor to the sustainability movement within the region.
Khan highlighted the essence of this collaboration: “Dubai Can’s invitation for providers like us to become exclusive suppliers of water filtration systems is a testament to the quality and sustainability of the Bluewater solutions. By signing up, we have joined a cause that directly contributes to reducing single-use plastics around the city.”
Reinforcing the significance of sustainable business practices, Bluewater’s Founder and CEO, Bengt Rittri, has recently been named a top ecopreneur of 2025 by the UK’s Sublime lifestyle magazine. Rittri expressed gratitude for the opportunity to support Dubai Can: “We are deeply honored to be associated with and committed to this sustainability initiative spearheaded by the Crown Prince of Dubai. It’s an important city-wide movement that champions a refill culture, reduces plastic waste, and safeguards our oceans and marine life for generations to come. Our goal is to help provide residents and visitors in Dubai with safe, great-tasting drinking water while driving a culture of refill-conscious consumerism.”
With its success at the World of Coffee trade show and an expanding foothold across the UAE and the broader Middle East, Bluewater is poised to lead the charge in transitioning towards sustainable, high-quality water solutions in the region. As the company continues to innovate and engage in environmentally responsible practices, its commitment to consumer health and wellness remains central to its mission.
Tags: #BusinessNews, #RealEstateNews, #UAE