Etihad Airways and Be Relax Launch Spa Retreat at Abu Dhabi’s Zayed International Airport
Traveling can often leave passengers feeling as if they’ve just run a marathon—long lines, crowded terminals, and the pressure of catching flights can all take their toll on even the most seasoned traveler. However, a new collaboration between Etihad Airways and Be Relax, the esteemed airport spa brand, aims to transform that experience into something far more soothing and indulgent.
Recently, the two brands celebrated the grand opening of a brand-new spa located inside the Etihad Lounge at the newly inaugurated Terminal A of Zayed International Airport in Abu Dhabi (AUH). This marks a significant milestone as it is the first time that these two names have partnered together, combining Etihad’s commitment to premium travel experiences with Be Relax’s mission to bring wellness to airports worldwide.
The fresh spa concept is strategically placed within one of the busiest travel hubs in the Middle East, targeting the discerning needs of travelers who are seeking comfort and relaxation before or in between flights. With its modern design and impressive amenities, the Be Relax Spa aims to be a sanctuary within the hustle of air travel.
A Gateway to Wellness
The Be Relax Spa at AUH is designed to provide a unique and accessible wellness experience for all passengers, not just those using the Etihad Lounge. This means that anyone passing through the terminal can indulge in world-class spa services without the need for prior reservations or exclusive memberships. Travelers can easily drop in, making it a perfect escape for those with layovers or those just beginning their journeys.
Turky Al Hammadi, director of product and hospitality for Etihad Airways, expressed enthusiasm about this new venture. He stated, “Whether departing from Abu Dhabi or connecting between flights, we’re delighted to welcome our guests to enjoy the Be Relax Spa located at our premium Lounge.” This highlights the airline’s commitment to enhancing the overall travel experience—transforming what can often be a stressful process into something rejuvenating.
On-Demand Pampering
One of the standout features of the Be Relax Spa is the flexibility it offers. The spa’s services are carefully timed to accommodate tight schedules, ensuring guests can maximize their relaxation without the fear of missing their next flight. This attention to detail shows a deep understanding of the needs of today’s travelers.
Premium Collaborations
To elevate the spa experience further, Be Relax has formed exclusive partnerships with two renowned brands: Valmont and Philip Martin’s. Valmont brings its distinguished luxury skincare line, offering exclusive products and facial treatments that promise to revitalize skin that has endured the wear and tear of travel. Philip Martin’s, on the other hand, is a premium Italian brand celebrated for its olfactory expertise and high-end body and hair care services.
Frederic Briest, CEO and Founder of Be Relax, expressed his excitement about the strategic partnership: “I am thrilled by this strategic partnership. Our expertise in travel wellness, combined with the premium Etihad Lounge, sets the tone for a new chapter in Be Relax’s journey.” This collaboration not only marks Be Relax’s 20th anniversary but also signifies a leap into the future of travel wellness.
The Future of Travel Wellness
With the increasing focus on health and well-being, this new spa provides a timely reminder of the changing expectations travelers have regarding airport amenities. While airports have traditionally been viewed as mere transit points, they are slowly evolving into holistic environments where wellness and comfort take center stage.
Airport spas are still a relatively novel concept, but as more international airports recognize the importance of passenger satisfaction, similar facilities may soon become standard alongside retail and dining options. This trend aligns seamlessly with the larger movement toward wellness in society, impacting everything from workspaces to travel.
Conclusion
For those navigating Zayed International Airport in Abu Dhabi, the newly opened Be Relax Spa presents an excellent opportunity to unwind, refresh, and rejuvenate. With flexible services and high-quality products from premier brands, travelers can look forward to the luxury of spa pampering, turning layovers and pre-flight anxiety into moments of bliss.
This collaboration between Etihad Airways and Be Relax sets a commendable benchmark for future partnerships in the travel and wellness industry. As travelers continue to prioritize well-being, this initiative signifies a broader shift in how airlines and airports cater to their needs.
Travelers in the UAE, and especially those passing through Abu Dhabi, can now enjoy a transformative airport experience that places wellness at its core. So if you find yourself at Zayed International Airport, don’t miss the chance to treat yourself to a pampering session at the Be Relax Spa—it could very well make your journey feel like a welcome retreat rather than a mere transit point.
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