JETOUR to Launch Global Fan Festival at Liwa Festival: A Celebration of Off-Road Adventure in the UAE Desert
WUHU, China – December 17, 2025 – In an exciting development for automotive enthusiasts and adventure seekers alike, JETOUR is set to unveil its inaugural Global Fan Festival at the Liwa Festival on December 20, 2025. This landmark event, heralded as the Middle East’s premier winter desert automotive gathering, promises an unparalleled showcase of off-road capabilities and cultural exchange, attracting a diverse global audience.
As the Headline Partner, JETOUR aims to immerse attendees in the exhilarating world of off-road exploration with this year’s theme: “GO WILD GO BEYOND.” This motto encapsulates the adventurous spirit that defines the off-road community, fostering connections among fans, enthusiasts, and travelers. Attendees can expect a vibrant celebration that seamlessly weaves together culture, travel, and adventure, appealing not only to die-hard off-roaders but also to the curious adventurer looking to explore new horizons.
JETOUR has been steadily advancing its “Travel+” strategy, which focuses on creating not just vehicles, but comprehensive experiences that resonate with consumers worldwide. This strategic vision highlights the importance of innovation in off-road technology, enabling a more accessible and adventurous lifestyle for enthusiasts. The company is committed to building a global community centered around its unique approach to off-road driving, facilitating a platform for individuals to share their passions and experiences.
At this year’s festival, attendees will have a chance to experience the thrill of JETOUR’s latest models, including the G700 and T series. One of the most anticipated features of the festival is the exclusive test-drive opportunity, allowing participants to fully engage with the vehicles in the stunning desert landscape. Highlights of the event will include a 100-car desert parade, a co-creation music performance, and custom modification displays, all meticulously crafted to deliver an immersive experience that showcases the essence of off-road culture.
In a nod to the festival’s adventurous theme, JETOUR will debut the “G700 TOPFIRE EDITION.” This vehicle has been specially engineered to navigate the extreme conditions of the Liwa desert, underscoring JETOUR’s commitment to pushing the boundaries in off-road capabilities. The exhibition of this exclusive model not only showcases cutting-edge automotive engineering but also serves as an invitation for enthusiasts to embark on their own journeys of exploration.
A key highlight of the festival is the participation of off-road legend Robbie Gordon, a world-class rally driver known for his expertise in navigating treacherous terrains. His involvement underscores JETOUR’s dedication to nurturing skills and knowledge within the community. Attendees will have the opportunity to learn directly from Gordon, mastering off-road theory and practical skills. This hands-on experience, set against the backdrop of the majestic dunes, promises to be both educational and exhilarating, providing participants with authentic driving techniques that can only be cultivated in such an environment.
The confluence of off-road culture, a thriving global community, and the stunning golden dunes of Liwa spotlights the unique nature of this festival. It serves not merely as an automotive event but as a convergence point for individuals united by their passion for adventure and exploration. With festivals like these becoming more prominent in the Middle East, they signify the growing interest in off-road driving and adventure tourism within the region.
As anticipation builds toward the official festival launch, organizers and participants alike are keenly aware that this is merely the beginning of an epic adventure that the year 2025 has to offer. JETOUR’s initiative is expected to leave a lasting impact on the automotive landscape, further integrating off-road culture into the fabric of life in the UAE and beyond.
Stay tuned for further updates and surprises as the Global Fan Festival prepares to kick off at the heart of the UAE desert, welcoming adventurers from every corner of the globe to join in the celebration of freedom, innovation, and community.
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