FARES Launches Innovative Swimwear Collection: Redefining Modest Fashion for Today’s Woman
In an era where fashion seeks to balance individuality with practicality, FARES is making significant strides with its inaugural swimwear collection. The brand has embarked on a mission to revolutionize modest swimwear, offering designs that fuse style, comfort, and functionality—ideals that resonate deeply with the modern woman. As the global demand for versatile swimwear continues to grow, FARES stands at the forefront of this trend, paving the way for an inclusive approach to fashion that accommodates various lifestyles and preferences.
FARES’ debut swimwear collection is the culmination of extensive research and design, aimed at filling the long-standing gap in the market for chic and modest swimwear. Founder Jasmine Fares, who relocated to Dubai from the United States, draws inspiration from the region’s breathtaking coastal landscapes and the women who inhabit them—women who seek fashionable options that do not compromise on modesty. The collection, characterized by its effortless silhouettes and sun-safe materials, reimagines swimwear for women who prioritize both style and comfort.
At the heart of this collection lie three versatile designs that cater to a range of activities, whether lounging on the shores of a picturesque beach or engaging in active water sports. Each ensemble is constructed from quick-drying fabric that minimizes water retention, a critical factor for women on the go who expect their swimwear to perform without hindrance. Moreover, the inclusion of UPF 50+ sun protection ensures that wearers remain cool and protected from harmful UV rays while enjoying their time outdoors.
The Collection: Functionality Meets Style
1. Zip Up Quick Dry Modest Swim Set: This activewear-inspired set features a long top with a convenient two-way zipper, complemented by high-waisted leggings that provide a seamless, nursing-friendly fit. The quick-drying fabric promises all-day comfort, while a vintage-inspired polka dot overlay gives a nod to classic aesthetics. Available in a sophisticated Black Polka pattern, this set is offered in sizes ranging from XS to XXL.
2. Scalloped Quick Dry Modest Swim Set: Marrying elegance with functionality, this ensemble boasts a long-sleeve top accentuated by a scalloped chest overlay and coordinating sleeve cuffs. The criss-cross hem adds flair, while adjustable waist ties and discreet snap buttons ensure a customized fit. Available in a soothing Aloe color, this set is also available in various sizes from XS to XXL.
3. Gathered Quick Dry Modest Swim Set: Emphasizing both comfort and style, this set features diagonal gathers that flatter the silhouette and straight-leg pants that provide modest coverage. With subtle logo detailing and cleverly concealed buttons, this outfit ensures a secure fit during swimming activities. The Gathered set is offered in a tranquil Coastal Blue hue, also available in XS to XXL sizes.
A Commitment to Empowerment and Style
FARES’ collection is not merely a response to fashion demands but rather a testament to the brand’s overarching ethos—empowering women to embrace their distinctive styles without sacrificing comfort or functionality. Jasmine Fares articulates this mission, stating, “As a new mother, I wanted to create swimwear that allowed me to feel stylish and comfortable while also being nursing-friendly. Living in Dubai, surrounded by its stunning beaches, I needed designs that offered modesty while providing ease and freedom. I’m proud to offer a collection that helps every woman feel confident, whether swimming or simply enjoying a day by the beach. These designs empower women to stay true to their style, embracing comfort and confidence in every moment.”
With its foundation firmly established, FARES is poised for growth within the Middle Eastern market and beyond. The brand aims to foster a community that encourages women to reflect their identities through fashion. By prioritizing thoughtful design and wearability, FARES is challenging conventional norms surrounding swimwear in both the Middle East and the global arena.
Conclusion
As FARES embarks on this exciting journey, the launch of its swimwear collection represents not only a significant milestone for the brand but also a broader shift towards inclusivity and diversity in fashion. By marrying contemporary design with essential performance features, FARES stands ready to redefine the narrative around modest fashion, inspiring women everywhere to navigate life—whether on the beach or beyond—with confidence and grace.
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