DHL Express and RAKEZ Forge Alliance to Enhance Logistics for SMEs
December 15, 2024 | By LG Content Team
In a strategic move poised to bolster the logistics landscape for small and medium enterprises (SMEs) in the region, the Ras Al Khaimah Economic Zone (RAKEZ) has entered into a Memorandum of Understanding (MoU) with DHL Express. This collaboration, marked by the signing ceremony held at the RAKEZ Compass Coworking Centre, signifies a new chapter in supporting the growth and operational efficiency of SMEs, which form the backbone of the UAE’s economy.
The signing of this agreement was officiated by Yaser Abdulla Al Ahmed, the Chief Government & Corporate Relations Officer of RAKEZ, and Mahmoud Haj Hussein, the Managing Director of DHL Express UAE. Their collaboration symbolizes a shared vision for fostering a conducive environment for businesses, especially those striving to navigate the complexities of logistics in a competitive marketplace.
As digital transformation continues to reshape industries worldwide, the logistics sector remains a critical component for ensuring that businesses remain agile and responsive. This partnership intends to harness the global reach and expertise of DHL Express, facilitating tailored solutions that meet the unique needs of RAKEZ clients.
Introducing Tailored Logistics Solutions
Under the terms of this MoU, DHL Express plans to unveil a bespoke programme specifically aimed at RAKEZ clients. This initiative will afford them access to credit accounts, making financial transactions more streamlined and efficient. Furthermore, SMEs will benefit from exclusive incentives, including an onboarding package designed to ease their integration into DHL’s service offerings over an initial three-month period.
A cornerstone of this agreement is the establishment of dedicated support for SMEs. Each participating business will have a designated contact person at DHL Express, ensuring tailored sales and after-sales assistance. This personalized approach aims to address the specific challenges faced by SMEs, empowering them to optimize their logistics operations, thereby enhancing their overall competitiveness.
“Our collaboration with RAKEZ is a testament to our commitment to delivering world-class logistics solutions to businesses in the UAE. We recognize the unique challenges that SMEs face and are eager to help them scale efficiently and achieve lasting success,” emphasized Mahmoud Haj Hussein during the signing ceremony.
Moreover, this partnership will extend beyond mere logistics support; it will encompass joint marketing initiatives designed to enhance visibility and awareness among RAKEZ clients. Planned activities include webinars, various media engagements, and robust social media campaigns that will highlight the new logistics services and support available through this collaboration.
Significance of the Partnership
The establishment of this alliance comes at a time when SMEs are increasingly acknowledged as vital contributors to economic growth. In the UAE, these enterprises are responsible for approximately 94% of all businesses and account for over 60% of the workforce. Their ability to thrive within a supportive ecosystem is crucial for the nation’s overall economic sustainability.
This collaboration is also in alignment with the UAE’s vision to diversify its economy, reduce reliance on oil, and cultivate knowledge and innovation-driven industries. Logistics, as a sector, stands at the forefront of this initiative, connecting local businesses to global markets and enhancing their reach.
The implications of the MoU extend to the wider community in RAKEZ, presenting an opportunity for increased competitiveness within the region’s business landscape. With DHL Express’s global logistics expertise and RAKEZ’s robust infrastructure, this partnership is poised to spearhead a transformation in how SMEs operate in the logistics domain.
Conclusion
As the UAE continues to position itself as a global business hub, initiatives like the RAKEZ and DHL Express partnership are essential in equipping SMEs with the logistics tools and support they need to succeed. By merging local insights with global logistics capabilities, this MoU stands as a strategic blueprint that could shape the future of logistics solutions in the region, ultimately fostering growth and innovation among SMEs.
Tags: #BusinessNews #EconomyNews #UAE #Logistics #SMEs