Strategic Partnership to Elevate Global Investment Landscape: Phoenix New Media and CIFIT Align for Success
ABU DHABI, United Arab Emirates – In a significant move aimed at redefining international investment collaboration, Phoenix New Media has formalized a strategic partnership with the China International Fair for Investment and Trade (CIFIT) Committee. This union was officially announced during the notable 2025 AIM Congress, marking a milestone in efforts to enhance CIFIT’s global outreach and resource integration.
CIFIT, overseen by China’s Ministry of Commerce, has emerged as one of the world’s largest and most influential international investment platforms. Drawing participants from nearly 200 countries and regions, it has facilitated investment collaborations amounting to nearly a trillion dollars, underscoring its pivotal role in fostering global economic connections. The partnership with Phoenix New Media aims to further elevate CIFIT’s stature, positioning it as a “global hub for investment innovation.” The cooperation promises to inject new energy into international capital flows while simultaneously promoting high-quality economic development across regions.
Jianbin Zhang, the Deputy Director General of the Operational Department of the CIFIT Organizing Committee, articulated the strategic significance of this partnership. “Partnering with Phoenix New Media marks a pivotal step in CIFIT’s globalization strategy. Their extensive global communication reach and expertise in resource integration will be instrumental in transitioning CIFIT from a ‘regional platform’ to a ‘global innovation engine’, providing international investors with more effective service channels.”
For Phoenix New Media, which stands out as a leading global Chinese-language media outlet, this collaboration is not merely strategic but transformational. Xiaoyan Chi, Executive Director and Senior Vice President of the organization, asserted that the partnership symbolizes a pioneering exploration of synergistic innovation between media and investment platforms. “We are committed to leveraging our comprehensive omni-media network and cutting-edge internet technologies to nominate CIFIT as a frontrunner in global investment, thus contributing to the establishment of a more open world economy,” she stated.
The strategic alliance foresees the introduction of a groundbreaking “media + investment services” integration model. This innovative approach aims to position CIFIT at the forefront of global capital, technology, and talent exchange. Among its ambitious initiatives is the establishment of a “Global Investment Innovation Alliance,” designed to unite international institutions and enterprises. This alliance is expected to dismantle existing investment barriers while advancing pathways for sustainable development—a critical focus in today’s rapidly evolving economic landscape.
In attendance to witness the signing of this transformative agreement were notable figures such as Mr. Walid Farghal, Director General of AIM Congress; Mr. Vladimir Norov, President of the Central Asian Artificial Intelligence Association and former Secretary General of the Shanghai Cooperation Organization; and Ms. Liu Meng, Head of the China Office of the UN Global Compact. Their presence underscores the significance of the collaboration and the broader implications for international investment trends.
As the global economy faces unprecedented challenges marked by shifting trade dynamics and increasing calls for sustainable practices, this strategic cooperation is expected to create new avenues for innovation and collaboration. By integrating media outreach with investment facilitation, Phoenix New Media and CIFIT are setting a new precedent for how investment platforms can operate in the 21st century—an era defined by rapid technological advancement and heightened interconnectivity.
In conclusion, the partnership between Phoenix New Media and the CIFIT Committee is poised to resonate far beyond mere economic statistics. It symbolizes an aspiration for a collaborative future where barriers are minimized, and opportunities for sustainable growth are maximized. As they embark on this significant initiative, both organizations stand at the intersection of media and investment, ready to reshape the contours of global economic engagement.
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