ASUS Republic of Gamers Launches Exciting New Handheld Devices for UAE Gamers
The realm of portable gaming is set to witness significant innovation with the anticipated release of the ROG XBOX ALLY series by ASUS Republic of Gamers (ROG). Announcing pre-orders commencing September 26, 2025, these gaming handhelds are designed to disrupt conventional gaming paradigms, offering users a rich tapestry of gaming capabilities and productivity features that blend seamlessly into their everyday lives. The ROG XBOX ALLY X (model RC73XA) will retail for AED 3,499, while the slightly more budget-friendly ROG XBOX ALLY (model RC73YA) is priced at AED 2,299. Both devices will become available to the public on October 16, 2025.
The marketing anticipation surrounding these devices reflects a growing trend in the gaming industry—the desire for portability without sacrificing performance. Gamers now have the opportunity to place pre-orders through various leading retail outlets or directly from the official ASUS UAE eShop. To sweeten the deal, ASUS is offering a limited-time promotional bonus: customers who opt for the eShop will receive an exclusive personalized ROG 2-in-1 premium case, along with a 20% discount on extended warranties for the ROG Ally series, valid until November 30, 2025.
A New Era of Handheld Gaming
Both models are poised to cater to a wide range of gaming needs, from casual to competitive. The ROG XBOX ALLY series breaks free from the restrictive ecosystems tied to many current handheld devices. By utilizing a full Windows operating system, users can tap into a plethora of gaming platforms and bases, thus offering an expansive universe of gaming experiences that traditional consoles cannot provide. This feature is particularly appealing to gamers in the UAE, a region where mobility is often a necessity due to commuting between work, study, and travel.
The device is not solely focused on gaming. It doubles as a compact productivity tool, ideally suited for those who might require robust computing capabilities while on the move. Users can run various applications, stream content, and engage with creative software, making it a versatile addition to any modern professional or student’s toolkit.
Two Models Tailored for Distinct Gaming Experiences
1. ROG XBOX ALLY: This model encapsulates the essence of portability and performance, featuring an AMD Ryzen™ Z2 A processor with 4 cores and 8 threads, combined with 8 RDNA™ 2 GPU cores. With 16GB of RAM and a 512GB SSD, it offers a commendable balance of mobility and functionality, positioning itself as an excellent choice for gamers seeking an introductory yet high-performance device.
2. ROG XBOX ALLY X: Targeted at the high-end market, the ALLY X promises unrivaled performance for dedicated gamers. It boasts an AMD Ryzen™ AI Z2 Extreme processor with 8 cores and 16 threads, complemented by 16 RDNA™ 3.5 GPU cores, 24GB of RAM, and a spacious 1TB SSD. This model also features a robust 80Wh battery, ensuring an uninterrupted gaming experience for hours on end.
Future-Ready Features with AI Integration
The ROG ALLY X model is distinguished not only by its specifications but also by its forward-looking design that embraces AI technology. It includes a dedicated Neural Processing Unit (NPU), setting the stage for future enhancements, such as Automatic Super Resolution (Auto SR) for improved graphics, and AI Highlight Reels that can automatically capture and share game highlights, enhancing social interaction through gaming.
Optimized for Seamless Gameplay
With collaborative efforts between ASUS and Xbox, the ALLY series is meticulously optimized for thousands of PC titles. Users can expect smoother gameplay, rapid startup times, and intuitive controls that enhance the gaming experience straight out of the box.
Conclusion
The pre-order phase for the ROG XBOX ALLY X and ROG XBOX ALLY dashboards an exciting time for gamers in the UAE, marking a pivotal leap towards portable gaming innovation. With established retail avenues and the official ASUS eShop paving the way for seamless purchases, gamers can prepare for a device that embodies both flexibility and luxury. The countdown to October 16, 2025, is not merely a wait for new technology but an invitation to redefine what it means to be a gamer.
Image Credit: ASUS Republic of Gamers
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