Sunset Hospitality Group Partners with Zeroe to Advance Sustainability Initiatives
In a significant development for corporate sustainability practices, Sunset Hospitality Group (SHG) has entered into a partnership with Zeroe aimed at establishing a cohesive data infrastructure to propel its 2024–2026 Sustainability Roadmap. This collaboration represents a crucial step in SHG’s evolving environmental, social, and governance (ESG) journey, ensuring that the group aligns its operations with prominent international standards, including ISO 14001, ISO 26000, and the UN Global Compact.
As businesses respond to increasing demands for transparent, audit-ready metrics and consistent ESG reporting, SHG is proactively seeking to enhance its reporting systems. The group’s significant expansion across diverse global regions has underscored the necessity for robust ESG data, compelling SHG to adopt a structured foundation that will facilitate future reporting and strategic target-setting.
Through this strategic alliance, SHG and Zeroe will embark on an initial phase focusing on the consolidation of sustainability data specifically across SHG’s UAE operations. This phase will encompass critical data categories such as energy consumption, water usage, waste management, and carbon emissions. By centralizing and automating the existing reporting processes, SHG aims to transition from qualitative assessments to a more data-driven methodology. This evolution will enable informed decision-making, effective benchmarking, and a continuous drive for improvement across the organization.
Rania Roufael, the Chief People Officer at SHG, articulated the significance of this partnership: “Signing this partnership with Zeroe reflects our commitment to building a smarter, stronger ESG foundation across all operations. As we continue to expand, we need a unified approach that ensures our performance is measured consistently, transparently, and in line with global expectations.” This statement highlights SHG’s intention to not only meet regulatory demands but also to serve as a leader in sustainable practices within the hospitality sector.
Complementing this perspective, Nigora Rapilbekova, SHG’s Sustainability & Safety Director, emphasized the long-term implications of the partnership. “This collaboration allows us to understand our current data landscape and make informed decisions about the systems required for long-term ESG governance. It is a critical step toward building a reliable, scalable sustainability framework that supports our growth.” Rapilbekova’s insights underline the necessity of a thorough understanding of existing data to facilitate effective governance and sustainability practices.
Farouk Jivani, CEO of Zeroe, expresses his enthusiasm regarding the collaboration. “We are pleased to work with Sunset Hospitality Group at this pivotal stage in their sustainability systems journey. Establishing trustworthy and traceable data is fundamental to meaningful progress, and SHG’s proactive approach positions them well for the future.” Zeroe’s established expertise in sustainability data systems is expected to play a vital role in enabling SHG to embed sustainability deep into its operational framework.
As the partnership unfolds, the objective is clear: to converge all sustainability data into a singular, centralized system. This integration is anticipated to streamline reporting processes, facilitate informed target-setting, and foster data-driven decision-making that can enhance both ESG performance and operational efficiency. The alignment of reporting across diverse regions will not only improve internal transparency but also reinforce SHG’s commitment to sustainability in the eyes of stakeholders and customers.
The agreement aligns with SHG’s ambition for responsible growth and improved resource management amid their rapid expansion. By investing in a foundational framework for monitoring and managing sustainability, SHG is not merely addressing current demands but is also preparing for a sustainable future.
Ultimately, the collaboration between Sunset Hospitality Group and Zeroe could serve as a blueprint for others in the hospitality industry seeking to enhance their sustainability efforts. As organizations worldwide navigate the increasing complexities of environmental stewardship and social responsibility, such partnerships will be critical to driving meaningful, impactful change.