Milestone Achievement: UAE Pavilion at Expo 2025 Osaka Welcomes Its Four Millionth Visitor
Dubai, UAE, September 26, 2025: In a significant development that underscores the cultural and diplomatic outreach of the United Arab Emirates, the UAE Pavilion at Expo 2025 Osaka has reached an impressive milestone by welcoming its four millionth visitor. This achievement not only marks the Pavilion as one of the most frequented and celebrated national representations at the Expo but also reinforces its role as a beacon of the UAE’s innovative spirit and deep-rooted cultural heritage.
The news comes in the wake of the recent UAE Day celebrations, which took place just days prior to this milestone. The event featured a series of official ceremonies, captivating cultural performances, and the participation of high-ranking officials, including His Highness Sheikh Khaled bin Mohamed bin Zayed Al Nahyan, the Crown Prince of Abu Dhabi. Accompanied by senior officials from both the UAE and Japan, as well as members of Expo’s leadership and commissioners general, Sheikh Khaled’s presence signified the strong friendship between the UAE and Japan, emphasizing the collaborative nature of their partnership.
UAE Day was a profound illustration of how the UAE’s innovation is intricately linked with its cultural identity. Utilizing the Expo’s overarching theme of “Designing Future for Our Lives,” the day’s events served to showcase the nation’s aspirations and achievements to an international audience, paving the way for a future built on collaboration and shared values.
To commemorate the occasion of reaching four million visitors, the Pavilion facilitated an engaging activity named the Nurie Pazuru, translating to “colour-in puzzle” in Japanese. This interactive experience allowed visitors to collectively fill in a large canvas mounted on the Pavilion’s façade, gradually revealing the number “4,000,000.” This beautiful collaboration on canvas now stands as a testament to the shared experiences of thousands who have visited, symbolizing unity and cultural connection.
His Excellency Shihab Alfaheem, the UAE’s Ambassador to Japan and Commissioner General of the UAE Pavilion at Expo 2025 Osaka, expressed pride in this achievement. He stated, “Reaching four million visitors is a reminder that the UAE Pavilion is not solely a representation of the UAE, but encapsulates the essence of every individual who has stepped inside, engaged with our Youth Ambassadors, and become part of our unfolding narrative.” Alfaheem’s remarks highlight the welcoming nature of the UAE and its vibrant cultural tapestry, as reflected in the diverse array of visitors drawn to the Pavilion.
Since its opening in April 2025, the UAE Pavilion, aptly named Earth to Ether, has offered visitors a multisensory experience that brings the rich narrative of the UAE to life. The Pavilion comprises five thematic zones, each meticulously curated to showcase distinct facets of the nation’s advancements, including strides in space exploration, healthcare innovations, sustainable practices, and its rich cultural legacy. This diverse array of themes ensures that the Pavilion resonates with audiences across various demographics, making it a significant cultural hub during the Expo.
Designed by the Earth to Ether Design Collective—a collaboration between renowned UAE, Japanese, and international partners—the Pavilion has garnered acclaim for both its architectural elegance and its storytelling aspect. A notable feature includes its 90 sculptural columns crafted from over two million fronds of date palms, a symbol of renewal and a reflection of the harmonious blend of cultures.
The Expo 2025 Osaka continues until October 13, providing a remarkable platform for the UAE Pavilion to engage with global audiences. As visitors flock to the site, the Pavilion serves as a dynamic meeting point for cultural exchange, innovative ideas, and shared experiences. Each milestone achieved resonates deeply, imbued with the collective spirit of those who contribute to its narrative.
Through its commitment to showcasing innovation and fostering international partnerships, the UAE Pavilion stands as a testament to the nation’s aspirations on a global stage, reinforcing its position as a leader in cultural diplomacy and innovation.
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