Abu Dhabi Reinforces Healthcare Commitment with Rebranding of Ambulatory Services to SEHA CLINICS
Abu Dhabi—In a significant move to enhance healthcare accessibility across the emirate, PureHealth has inaugurated a comprehensive rebranding initiative for its Ambulatory Healthcare Services (AHS), now known as SEHA CLINICS. This endeavor underscores the organization’s strategic positioning as the leading primary care provider in Abu Dhabi while aligning closely with the government’s declaration of 2025 as the Year of Community.
The new identity of SEHA CLINICS not only reflects a fresh and modern approach to healthcare delivery but also symbolizes a broader commitment to foster community well-being through improved health services. This rebranding initiative is a timely reminder of the importance of healthcare in nurturing resilient communities, especially in a region characterized by rapid growth and evolving population health needs.
As part of this ambitious transformation, SEHA CLINICS will integrate fully with SEHA, a subsidiary of PureHealth. This integration is expected to streamline healthcare services, making it easier for patients to access high-quality primary care. The rebranding encompasses 34 existing clinics throughout Abu Dhabi, with plans set in motion to establish an additional 10 clinics by 2025, addressing the growing demands for healthcare services in various communities.
Shaista Asif, the CEO of PureHealth, emphasized the legacy and reach of SEHA CLINICS, noting that in 2024 alone, the clinics catered to over 3.5 million patients. Asif expressed that this rebranding effort is a manifestation of PureHealth’s commitment to providing accessible and world-class healthcare tailored for all residents in Abu Dhabi. This initiative reflects ongoing efforts to create healthier populations, enhance patient experiences, and ensure high standards of medical care.
Dr. Asma Al Halaseh, the CEO of SEHA CLINICS, elaborated on the operational enhancements accompanying the rebranding. She indicated that the clinics are adapting to the dynamic healthcare landscape by introducing more patient-centered care options. These include extended hours of operation, telemedicine services, and the accessibility of a network of over 800 medical professionals spanning more than 20 specialties.
A focal point of SEHA CLINICS is its proactive strategy to extend healthcare services into underserved areas, ensuring that quality care is within reach for all residents. By prioritizing preventative healthcare measures and long-term health strategies, SEHA CLINICS aims to mitigate the effects of chronic diseases through regular health screenings and check-ups.
Furthermore, the clinics have shown an unwavering commitment to delivering comprehensive healthcare solutions suitable for families. They offer vital specialties such as pediatrics and cardiology, significantly reducing the need for extensive travel for patients seeking specialized treatments. This focus on locality not only enhances convenience for patients but also fosters a sense of community ownership of health resources.
With strategically situated clinics in residential neighborhoods, SEHA CLINICS is set to transform the healthcare delivery model in Abu Dhabi, reinforcing the emphasis on patient convenience and quality care. The clinics’ emphasis on weekend availability and extended operating hours is aimed at accommodating the diverse schedules of the emirate’s residents.
PureHealth’s rebranding of AHS to SEHA CLINICS is more than a mere identity change; it is a visionary step toward creating a more integrated and accessible healthcare landscape in Abu Dhabi. As the emirate transitions into the Year of Community, initiatives like these resonate deeply with the region’s goals for enhanced healthcare accessibility and wellness promotion.
This rebranding aligns with broader trends observed in healthcare systems globally, where an increasing focus is placed on patient-centric care, technological integration, and community wellness. As PureHealth and SEHA CLINICS embark on this transformative journey, they are setting a robust foundation for a healthier future for all residents of Abu Dhabi.
Tags: #HealthcareNews, #AbuDhabi, #EconomyNews