UAE’s Zulekha Healthcare Group Enhances Patient Experience with Advanced Digital Solutions
May 15, 2025 | By the LG Content Team
In an industry increasingly driven by technological advancements, the Zulekha Healthcare Group, one of the UAE’s foremost private healthcare networks, is poised to elevate its service offerings significantly. Established in 1964, Zulekha Healthcare operates two multidisciplinary hospitals located in Dubai and Sharjah, two medical centers, and five pharmacies. Now, the group is embarking on an ambitious digital transformation journey rooted in Salesforce technology, aiming to streamline healthcare delivery and enhance patient engagement.
As consistency and accessibility become pivotal parameters in healthcare, Zulekha Healthcare Group’s management recognizes the necessity of adapting to the dynamic environment and ever-increasing demand for healthcare services within the UAE. This recognition has led the organization to implement Salesforce Health Cloud and Marketing Cloud—state-of-the-art cloud-based customer relationship management (CRM) solutions—explicitly aimed at enhancing patient experience and operational efficiency.
A Legacy of Excellence
Since its inception, Zulekha Healthcare Group has burgeoned into a robust network employing over 2,500 healthcare professionals, including more than 300 qualified doctors and over 600 nursing staff. The group’s commitment to delivering high-quality healthcare has earned it a reputable standing in the UAE’s medical landscape. However, with a growing population and heightened expectations for healthcare delivery, there is an urgent necessity to evolve and innovate continuously.
Taher Shams, the Managing Director of Zulekha Healthcare Group, acknowledges these trends: “A key pillar of Zulekha Healthcare Group’s mission is to ensure accessibility to healthcare by leveraging innovative practices, and this is what we aim to achieve by deploying Salesforce’s cutting-edge AI-driven solutions.” His statement encapsulates the overarching goal of enhancing healthcare in tandem with technological advancements.
Comprehensive Patient Engagement via Digital Tools
At the heart of Zulekha’s digital transformation is the quest for a comprehensive view of patient interactions. The selection of Salesforce Health Cloud will consolidate diverse communication channels—ranging from in-person consultations to digital interactions over messaging platforms, emails, and phone calls—creating a seamless and holistic understanding of each patient’s journey.
Marketing Cloud will play a crucial role by enabling Zulekha to refine its patient engagement strategy. By facilitating tailored, personalized communications, the healthcare group aspires to strengthen relationships with patients and enhance their experiences. Adept use of these tools is expected to improve service delivery, paint a fuller picture of patient needs, and personalize care approaches based on individual health journeys.
The Role of Artificial Intelligence in Healthcare
The integration of AI-driven solutions via Salesforce marks a significant shift in the way Zulekha delivers care. With powerful analytics and insights, the healthcare group stands to benefit from improved operational processes and the potential to discover new ways to engage with patients. “We are excited to collaborate with Zulekha Healthcare Group on their expansion and are also keen to explore how AI-driven solutions can further enhance engagement and deliver more individualized care experiences,” expresses Amit Khanna, Senior Vice President and General Manager at Salesforce Health.
The decision to embrace AI offers promising implications for efficiencies and personalized care pathways, marking a transformative step in a sector long inhabited by traditionally reactive models of healthcare.
Looking Ahead: The Future of Healthcare in the UAE
As Zulekha Healthcare Group continues to advance its digital capabilities, the initiative reflects broader trends in healthcare across the UAE. The evolving landscape underscores the importance of technology in ensuring that healthcare systems remain viable in the face of burgeoning populations and shifting patient expectations. With government directives promoting digital health solutions and investments flowing into health tech startups, the UAE is rapidly positioning itself as a leader in healthcare innovation.
In conclusion, the Zulekha Healthcare Group’s strategic engagement with Salesforce’s technology does not merely represent a corporate upgrade; it symbolizes a forward-thinking approach to healthcare. This integration aims to not only streamline operations but fundamentally reshape the patient experience in a rapidly evolving healthcare environment, reiterating the organization’s longstanding commitment to accessible, high-quality healthcare.
As the UAE continues to develop its healthcare sector, Zulekha Healthcare Group stands as a testament to the power of innovation and foresight in improving patient outcomes.
Tags: #HealthcareNews, #UAE, #BusinessNews